Ultra Rice is a pioneering technology within the new and growing field of rice fortification. We have designed both our technology and commercialization model to meet the needs of poor people living in rice consuming communities of the developing world. Ultra Rice’s technology encapsulates nutrients in the grain to avoid micronutrient loss from the common practice of rinsing and soaking rice before cooking. Earlier technologies, such as rice-coating, do not retain micronutrients through this process. To avoid requiring changes in cultural practices, Ultra Rice is designed to look and taste like traditional rice. It is made from rice flour that is fortified with micronutrients and stabilizing ingredients. Dough prepared from this mixture moves through pasta-making equipment and is cut into rice-shaped grains before drying. The fortified grains are blended with locally grown and milled traditional rice, typically at a ratio between 1:100 and 1:200. Once Ultra Rice is cooked, people eat it just as they would traditional rice. The Ultra Rice technology can be customized to meet a population’s specific nutritional needs by adjusting the types and concentrations of vitamins and minerals in the grain. Our commercialization strategy is also innovative. We transfer the technology to local producers. This bolsters local economies, ensures local control, and reduces costs, making large-scale introduction feasible. This way, the Health benefits of Ultra Rice have the potential to reach a large number of people across a wide range of geographies and cultures, particularly resource-poor populations facing significant barriers to food access and availability.