The Blue Economy® responds to the basic needs of all with what we have. As such, it stands for a new way of designing business: using the resources available in cascading systems, where the waste of one product becomes the input to create a new cash flow. In this way, jobs are created, social capital is built and income rises – while the environment that provides the basis for our lives is no longer strained and polluted. Thus, we can evolve from an economy where the good is expensive, and the bad is cheap, to a system where the good and innovative are affordable.

To achieve this vision, thousands of innovations were screened and hundreds identified which imitate natural ecosystems and their efficiency. Since February 22, 2010, we are presenting one innovation per week including market data and indications of the potential and actual revenue streams. These business cases are distributed via newsletter and can also be found by registering in our community. Our aim is to inspire hundreds, thousands and even millions of entrepreneurs. This community acts as a platform for information and exchange.