“Vitamma.com is a proud retailer of premium multivitamins with a purpose - to eradicate micronutrient malnutrition among mothers and children,” the site says. Vitamma offers an assortment of multivitamins including speciality formulas for men, women, children and pregnant women. With purpose ingrained in their mission, the for-profit social business supplies three children facing malnutrition with two years’ worth of vitamins for every product purchased, through a partnership with Vitamin Angels.